Kornit has supplied American Classics Apparel, wholesaler of licensed music, movie, and gaming apparel, with its ‘next-generation’ direct-to-garment platform, Kornit Apollo.
Headquartered in Alabama, American Classics has been a name in licensed apparel since 1994 – offering designs from brands in music (AC/DC), movies (Rocky) and television (Cheers). The adoption of this technology will transition the company from traditional screen printing to high-speed digital production – ensuring it can keep pace with the surging customer demand and rapid growth of the e-tailer marketplace, explained Kornit.
With the addition of Kornit Apollo to its arsenal on top of Kornit Atlas Max Poly production and range of earlier Kornit direct-to-garment systems – the company is ready to deliver faster, more efficiently and with unmatched quality, stated Kornit.
‘For years, our partnership with Kornit has empowered us to integrate cutting-edge, on-demand digital production into our operations,’ said Greg Brown, vice president at American Classics Apparel. ‘Now, with skyrocketing demand for our licensed apparel and ongoing labour shortages, Kornit Apollo is arriving at the perfect moment. This innovative platform gives us speed, flexibility, and efficiency we need to scale while maintaining the superior quality our customers expect. It’s truly a gamechanger for our business.’
Ronen Samuel, chief executive officer at Kornit Digital, added, ‘In the world of licensed apparel, speed to market is everything – yet quality must remain paramount. American Classics has consistently set the bar for fan-driven apparel, and their adoption of Kornit Apollo represents a bold step forward. With this powerful system, they’re poised to deliver industry-leading turnaround times and unparalleled quality while addressing regional labour challenges.’
