Ecommerce platform for t-shirts, hoodies and tote bags Printful says it now has 86 Atlas Max printing presses across its global network following the integration of new units from Kornit Digital.

The adoption of Atlas Max, said Kornit, fully reinforces Printful’s sustainability goals, offering a more eco-conscious printing solution with reduced waste and a smaller environmental footprint, aligning with the growing demand for sustainable practices in the ecommerce and printing industries.

This equipment upgrade is part of Printful’s larger mission to enhance its global fulfilment network and support its customers in building successful businesses. The technology ensures ‘superior’ results across its entire catalogue of custom products, from t-shirts and hoodies to tote bags and beyond, all while supporting speed and scalability, explained Kornit.

‘We can confidently say Atlas Max technology is the best DTG solution available on the market – and at the rate Kornit Digital innovates, we cannot see them being surpassed,’ commented Krisjanis Ozols, Printful’s operations strategic partnerships and R&D lead. He added that the company is confident in its ability to deliver durable and vibrant prints across any production technique following this upgrade.

Ronen Samuel, chief executive officer at Kornit, said ‘At Kornit Digital, we continuously push the boundaries of what’s possible in textile printing so customers like Printful can accelerate and grow their business to new heights. Printful is an ideal partner as they share our dedication to sustainability while delivering vibrant, durable prints.’