Kornit has teamed up with sustainable fashion brand YesAnd and Fashinnovation, which describes itself as ‘the leading global platform fostering innovation in the fashion industry,’ to introduce a ‘revolutionary direct-to-garment printing collaboration.’
The companies will jointly create digital, on-demand printed certified organic blank merchandise, with graphic designs by artists, celebrities, influencers, musicians, fashion VIPs, NGO’s and more.
They say that their shared core values of fashion, innovation ad non-toxic, zero-waste production, as well as the fusion of technology to accelerate impact, means that this launch represents ‘a cutting-edge and sustainable solution that’s accessible, traceable, customisable, and scalable.’
As Marci Zaroff, founder and CEO of YesAnd, explained, ‘We are elated to be driving fashion forward with two incredible partners who share my passion and commitment to creativity, connection, community, collaboration, and consciousness. Through the lens of design, and from agriculture to popular culture, we must embrace the intersection of regeneration, circularity, and technology. The time is now.’
The YesAnd and Fashinnovation collection was officially launched on 7 September at the Fashinnovation Worldwide Talks event, where Kornit’s CEO Ronen Samuel served as a keynote speaker with a presentation entitled, ‘Fashion is On-Demand Production for a Sustainable Future.’
Mr Samuel commented, ‘This strategic collaboration is an excellent opportunity to showcase the power of on-demand, digital production—and how it can unleash new levels of creativity for designers to fulfill their ultimate visions. It’s also a reflection of the seamless way we are more effectively connecting designers direct to the consumer. It is now finally possible to flip the script on supply and demand—not selling what’s already been produced, but producing what has been sold. We are very excited about the possibilities this collaboration will bring.’
The brands will be showcasing unique YesAnd organic blank styles in-person, available for bespoke on-line purchasing—with inspiring graphics designed by the Fashinnovation art team.
‘We at Fashinnovation have a strong belief that the fashion industry must walk side-by-side with innovation in order to ensure a sustainable future,’ said Jordana and Marcelo Guimaraes, the founders of Fashionnovation.
